CURRICULUM VITAE

DATAMARK Inc., | Marketing Communications Coordinator

2023- Present

Led Cross-functional teams in executing a comprehensive marketing strategy, resulting in increased lead generation and brand visibility. Monitored and optimized various content channels to drive engagement and maximize impact. Demonstrated adept budget management while delivering high-quality, diverse marketing collateral to effectively showcase DATAMARK’s services. 

• Developed content for all pre-planned and real-time social media, email, and outreach content across a range of campaigns for all channels that aligned with the company's message and promoted the brand.

• Managed copywriter, graphic designer, and content creator ensuring seamless collaboration, brand consistency, and efficient workflow. 

• Assisted the Director of Marketing in building relationships with industry analysts, influencers, brand advocates and other engaged audiences which lead to increased brand presence and lead generation.

• Managed corporate website updates and quarterly web page design/development to attract leads, increase website traffic, and engage applicants, optimizing SEO and leveraging analytics for performance enhancement. 

• Orchestrated the strategic planning and execution of marketing events, including site visits, high-profile tradeshows, and conferences, ensuring brand representation and engagement opportunities were maximized to drive business growth. 

Marketing Specialist

2022- 2023

Collaborated with both internal and external departments to generate monthly content ideas, created and published blogs, case studies, articles, graphics, videos, and email campaigns to promote DATAMARK services to Fortune 500 companies. Managed the corporate website and social media platforms, to ensure timely execution of projects, and presented performance metrics of the department to company executives on a monthly basis. 

• Utilized strategic content creation and execution on social media platforms (Facebook, LinkedIn, and Twitter) to drive results, including a 24.4% increase in search appearance, a 43% growth in follower count, and a 23% increase in content engagement.

• Wrote and edited compelling copy for both organic and paid marketing, covering socials, emails, SMS, push notifications and more. 

• Assisted in creating performance-driven visual content, encompassing video/image ads, banner/display ads, emails, and organic social posts. 

• Created a monthly social media calendar that resulted in the daily content distribution to online channels and social media platforms, ensuring the achievement of monthly goals and the expansion of the company's digital footprint, brand awareness, engagement, following, and qualified lead generation.

• Established social media performance metrics, analyzed results against goals and benchmarks, and provided recommendations for improvement. 

HALSUG | Content Writer and Editor

2023

Created compelling and informative articles, reviews, and features that highlight underrepresented artists from various genres. Pitched, wrote, and optimized all written material for SEO to contribute to HALSUG’s mission of introducing underrepresented artists beyond mainstream genres to a diverse global audience. 

• Generated compelling and informative content articles that showcased underrepresented artists that resulted in increased visibility and reach of underrepresented artists.

• Developed and executed a comprehensive content strategy by creating captivating articles, reviews, and features that would improve the website’s search engine rankings, and increased organic traffic through high-quality, SEO-optimized content.

• Leveraged competitive analysis and emerging trends in the music industry to pitch fresh and exciting article ideas that would result in maximized website traffic and community engagement.

VENVS | Copywriter

2022

Pitched article ideas for the brand’s online blog, crafted copy for new products and social media posts, and ensured that all written content was at least 500 words and optimized for SEO purposes. Kept close attention to detail and upheld the ability to communicate brand messaging effectively to a diverse audience through precision and professionalism.

• Crafted, refined, and published weekly 500-word content articles for ShopVENVS website, driving digital content effectiveness and enhancing SEO rankings for increased online visibility and customer engagement. 

• Enhanced Search Engine Optimization (SEO) effectiveness and heightened engagement by meticulously researching and fact-checking trending topics within jewelry sectors, strategically aligning content with brand objectives. 

• Maximized website traffic and engagement by proactively pitching innovative article concepts derived from comprehensive analysis of emerging trends within jewelry industries, ensuring alignment with audience interest. 

Plans for Life LLC., | Communications Specialist and Social Media Manager

2022

Created and managed content across various social media platforms, answered customer inquiries, generated leads through social media and advertising campaigns, and worked together with the Creative Director to plan and film brand testimonials, develop social media content, and advertising campaigns. Kept close attention to detail and communicated brand messaging effectively to a diverse audience through precision and professionalism. 

• Developed and executed comprehensive communication strategies to enhance the company’s brand image and promote its services within the life and health insurance industry.

• Managed internal and external communication channels, including company website, social media platforms, email newsletters, and advertising campaigns.

• Collaborated with cross-functional teams to gather relevant information and insights to support the development of marketing collateral, such as brochures, presentations, and sales materials.

• Spearheaded content ideation and curation for dynamic social media platforms including Facebook, Instagram, and LinkedIn, resulting in a 10% increase in followers and brand visibility.

OffCultured | Blog Writer

2020- 2021

Wrote, edit, and publish custom digital content articles for high-profile fashion and beauty brands. Coordinated project management, copywriting, proofreading, external interviews/briefings, and project timelines. Utilize up-to-date SEO strategies that accelerate traffic and improve site rankings.

• Author, edit, and publish weekly 500-word content articles for high-profile fashion and beauty industry for the OffCultured Website, resulting in optimizing digital content development and improved SEO rankings.

• Act as a liaison with Sagesone and Overthink.us fashion brands by interviewing business stakeholders to develop digital content strategy, resulting in appropriate style, tone, and voice that accelerate engagements across multiple target audiences and alignment with brand strategy.

• Accelerate project timelines, content deliverables, and communications by tracking and monitoring creative assets through WordPress and internal project dashboards.

• Maximize website traffic and engagement with the brand by pitching new article ideas based on competitive review of the digital/online marketplace and emerging trends in the fashion/beauty industry.

High Profile Artist | Social Media Manager

2021

Supported day-to-day social media and PR activities for high-profile visual artists. Authored and published press releases, digital content, and collaborated with internal teams to strategize and execute creative content, promotional materials, and multi-channel social media campaigns.

• Maximized PR content across multiple media channels by developing a media contact list and partnerships with up-to 40 high-profile magazines and journalists, including The Architectural Digest, Juxtapoz, Apollo, and Artforum

• Optimized efficiency by managing creative assets and content calendar, ensuring flawless execution of Instagram and Facebook feed posts and stories. 

• Worked closely with internal departments to amplify newsworthy content for high-profile artists, ensuring strategic dissemination across various media channels to maximize exposure. 

Bazaar Models | Content Creator

2020- 2021

Authored hundreds of articles, interviews, press releases, and blogs on fashion styles, fashion shows, and runway walks for high-profile fashion company. Coordinated and accelerated the company’s online presence through writing media posts/creative content on Facebook, Instagram, and website blog.

• Designed, wrote, filmed, and edited up-to four videos weekly on fashion styling, runway walk how-to, and fashion show networking videos that achieved weekly publication on the targeted YouTube Channel.

• Boosted brand engagement and followers by authoring and executing up-to three digital content posts on Facebook and Instagram each week.

• Designed and authored creative content and digital content strategies for the "Viva La Bitch" concept that empowered women in wearing bright colors and patterns in the workplace.

The Daebak Company | Magazine Author

2019-2020

Authored and edited hundreds of articles on Korean culture, media, and entertainment for the Daebak Magazine. Coordinated copywriting, editing, and proofreading for multiple articles. Utilized company-specific style guide that accelerated digital creative content creation for the digital magazine.

• Wrote, edited, and proofread up-to six articles monthly that included the "BTS Releases Artistic Death Through ‘Black Swan’" and the "Astro Lights up with ‘Blue Flame Comeback’" magazine articles that achieved publication on snackfever.com blog.

• Hand-picked to support the marketing team in designing, advertising, and conducting market research for the emerging "Subscription Box" website tool that boosted magazine subscriptions and engagement with emerging product trends

• Contributed to magazine being found by major search engines by incorporating SEO keywords and tags into each digital magazine article.